The platform is rolling out a updated setting that enables them to reduce the volume of AI-created media appearing in their timelines. This step comes as the platform revealed that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a full-scale rollout. This development comes amid a surge in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A considerable share of this output is classified as low-quality AI content, a label for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that many people appreciate content produced via AI tools, ranging from AI artwork to educational videos, and we aim to provide users the power to see more or less of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its service tagged as made with AI. In total, more than 100 m pieces of content are submitted to the service every day, making clips made by AI a relatively small part of its total content library.
User Control Features
Users will be able to reduce or increase the amount of AI-generated videos they see by accessing the content preference setting in the application and choosing “AI-generated content”. Other topics that can already be controlled under the tool cover current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
Its guidelines mandate creators to identify lifelike AI-made content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any believable artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the app will henceforth apply an AI-generated watermark to content produced via its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This step is intended to deter users from trying to evade the tagging system.
Responsible AI Funding
The platform is additionally launching a $2 million AI literacy fund for specialists and groups to produce informative material about using AI responsibly. This initiative will benefit charitable organizations specializing in teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, following controversy over plans to make redundant a large number of review team members in Britain. TikTok is set to cut hundreds of positions in its user protection team in London, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but automated tools can protect employees by removing the most harmful content ahead of it has to be seen by staff. The platform reported a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is where a lot of the machine support is making a difference process content quickly.”
